I'm Alana, a pro makeup artist and entrepreneur based in the Hudson Valley, NY. I am known for my soft, earthy aesthetic and chill, down to earth vibe . . . so I created a shop filled with items that I love and represent me and my brand!

While you're here, make sure to check out my very own line of makeup and skin care, Babe. by AMS! It is custom created in small batches. All natural and cruelty free! Click here to shop now.

Feel free to reach out with any questions or just to say hi and make sure to sign up for my mailing list so you blog never miss a promotion or update!


One of my favorite things about my job is making meaningful, long lasting connections with clients. Clients quickly become friends and that is something that I so deeply cherish.


I am so looking forward to connecting and sharing my story with you!

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